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Can offsets help resolve a chicken-and-egg problem with cage-free eggs?

In efforts to promote the adoption of cage-free eggs—laid by hens that are not confined to cages so small that they cause immense suffering to the birds—advocates often run into a proverbial chicken-and-egg situation.

Without the certainty of demand, producers are unwilling to invest in cage-free production. And without the promise of steady supplies with minimal risk of disruption, buyers are reluctant to make the switch.

Could a platform that allows the buying and selling of credits for cage-free eggs help accelerate the movement in Asia?

Multi-national consulting firm Global Food Partners thinks so,

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